The journey of a sticker: the history of the Gold brand.

The short film, in stop-motion and mixed techniques, tells the story of Gold: how it was ideated at a Zoo York desk in New York, all the way to its 10th birthday in 2013.The journey of a sticker could be a commercial video, and at the same time, it shows how the spark of a good guerrilla marketing idea, generates a constantly self-evolving brand.
Alongside the sticker, symbol of Gold, we follow the journey in worlds characterizing the brand: street art, DJ-ing, unconventional communication.

The journey of a sticker locandina
The journey of a sticker
1:39"


Genre: short film Year: 2013Produced by: Omar RashidDirected by: Maxim PirskyProduction company: GoldWritten by: Maxim PirskyCast: Gold StickerPhotography: Maxim PirskyEditing: Maxim PirskyMusic: Federico Orlandini