The short film, in stop-motion and mixed techniques, tells the story of Gold: how it was ideated at a Zoo York desk in New York, all the way to its 10th birthday in 2013.The journey of a sticker could be a commercial video, and at the same time, it shows how the spark of a good guerrilla marketing idea, generates a constantly self-evolving brand.
Alongside the sticker, symbol of Gold, we follow the journey in worlds characterizing the brand: street art, DJ-ing, unconventional communication.